Mouranov & Co

Google Ads for companies that need enquiries, not traffic.

We're a small team based in Belgrade. We set up and run Google Ads campaigns and report on the one number that matters to you: what a lead costs.

Tell us about your business

Services

01Launch
Market and competitor research, keyword list, ad copy, conversion tracking. Five to seven working days from brief to live campaigns.
02Management
Weekly work on search terms, bids, budgets and ads. One short report every Monday: spend, leads, cost per lead, what we changed.
03Audit
A one-off review of an existing account. You get a list of what's wasting money and what to fix first, written in plain language.
04Tracking
Google Analytics 4 and Tag Manager set up so that calls, forms and orders are counted correctly. Without this the rest is guesswork.

Process

  1. A thirty-minute call. What you sell, to whom, what a good lead looks like and what the numbers need to be. If Google Ads isn't the right channel for you, we say so on this call.
  2. A written plan: campaign structure, budget, expected cost per lead, timeline.
  3. Setup. Everything is built in your own Google Ads account, and you keep access to all of it.
  4. Weekly reporting and a monthly call. We adjust, you watch the numbers move.

Who it's for

It works best for services and B2B companies with a clear enquiry — a call, a form, a booking — and for online stores whose margins can carry paid traffic.

It doesn't work when the website can't be changed, when the ad budget is smaller than the fee, or when results are expected in the first week. Three to six weeks is the honest timeline for a stable cost per lead.

Questions

What does it cost?

Setup is a fixed fee. Management is a flat monthly fee that doesn't depend on ad spend. We quote after the first call, because the amount of work differs a lot between markets.

What ad budget do I need?

Enough for 100–150 clicks a week. Below that there isn't enough data to make decisions. The figure depends on the cost per click in your market; we estimate it on the call.

Who owns the account?

You do. We work in your account through shared access. If we stop working together, everything stays with you.

Which countries and languages?

Any market where Google Ads runs. We work in English and Russian.

Tell us about your business.

A few lines about what you do and what you want from advertising is enough. We reply within one working day.

[email protected]